Strategy tools from practice
Volume 2: Option identification, strategy development and implementation
The practical book for managers, employees, students and researchers and anyone who wants to deal with strategic issues and effectively improve their methodological skills.
This practical book contains the logical continuation of the collection of effective strategy tools introduced in the first volume. It offers in-depth application knowledge and concrete instructions with which the options, strategy and implementation phases can be systematically and purposefully designed from different perspectives. It is therefore aimed at managers, employees in strategic departments, students, researchers and anyone who wants to deal with strategic issues and effectively improve their methodological skills.
Options box, merger & acquisition filter, substitution time curve, scenario technique, business area and functional strategy, early warning information system and much more: the instruments presented are aimed at effectively strengthening and building competitive advantages, which are the prerequisite for the long-term viability and attractive profitability of the company.
The structured and in-depth presentation of the individual instruments enables the user to assess which tool promises success for the search, evaluation and prioritization of strategic alternatives and for the development of effective strategies in the specific situation. The chapters are organized as follows
The structured and in-depth presentation of the individual instruments enables the user to assess which tool promises success for the search, evaluation and prioritization of strategic alternatives as well as for the development of effective strategies in the specific situation. The chapters are designed in such a way that the step from knowledge about the application of each tool to its use can be completed through practical examples.
Contents
1 Introduction
Part 1 Option identification
2. Product-market matrix (H. I. Ansoff)
3. Competition matrix (M.E. Porter)
4. Options box
5. Merger & acquisition filter
7. Country filter
8. Options portfolio
Part 2 Strategy development
9. Business segment strategy
10. Functional strategy
11. Scenario technique
12. Strategy map and balanced scorecard (Kaplan & Norton)
13. Cooperation strategy
Part 3 Implementation
14. Strategic early warning information system
Index
