Benefit

• Systematic approach to prioritizing investments in business areas.

• Evaluates and compares independent strategic business areas on the basis of a wide range of strategic parameters.

• Basis for decision-making to derive investments and portfolio strategies from an overarching company perspective.

• Links complex data and presents it in the form of a clear graphic.

• Provides transparency about the risk distribution and cash flow of the business areas under consideration.

• Basis for deriving measures to achieve optimum returns on capital.

• Shows correlations and relationships.

Applications

The Industry Attractiveness Competitive Strengths Portfolio is a structured approach with which independent business areas or product groups can be presented in a 9-field matrix on the basis of a wide range of strategic influencing factors and placed in relation to one another. This tool can be used to systematically assess the future potential of business areas and make investment decisions from a company-wide perspective.