Benefit
  
 Evaluates and compares independent products based on the two factors of market growth and market share.
  
 Represents products in the form of a clear chart.
  
 Creates transparency about the risk distribution and cash flow of the products under consideration.
  
 Basis for decision-making to derive product investments and product strategies to balance the cash flow.
  
 Basis for deriving measures for an optimized and balanced cash flow.