Benefit
  
Reveals the balance of power between competitors in a cost-driven market.
  
Decodes the interactions between demand, price, capacity and unit costs.
  
Gives indications of further developments in the industry under investigation.
  
Identifies the first supplier to get into difficulties in the event of a fall in price or demand.
  
Gives an indication of future price trends in the industry under review.
  
Provides effective decision-making aids.