Benefit
- Systematic approach to prioritizing investments in the business areas.
- Evaluates and compares independent strategic business areas on the basis of a wide range of strategic parameters.
- Basis for decision-making to derive investments and portfolio strategies from an overarching corporate perspective.
- Links complex data and presents it in the form of a clear graphic.
- Provides transparency about the risk distribution and cash flow of the business areas under consideration.
- Basis for deriving measures to achieve optimum returns on capital.
- Shows correlations and relationships.
McKinsey 9-Fields-Matrix
€12.00Price