Benefit 
  
 Shows the total number of innovation projects ready for marketing.
  
 Visualizes and structures all of a company's innovation projects.
  
 Helps to set priorities and ensures the opportunity-oriented allocation of resources for marketing.
  
 Reduces the number of innovation projects already in progress and accelerates the innovation process.
  
 Locates innovation projects that would tie up unnecessary resources due to a low probability of success.