Benefit 
  
Provides approximate saturation or substitution tendencies at an early stage.
  
Shows approximately how much time is still available to act optimally in substitution processes.
  
Provides indications for the assessment of long-term market growth in a specific product or service segment.
  
Provides an indication of whether the right time to enter a market has passed.
  
Shows whether the time has come to exit the market.
  
Avoids bad investments in an already saturated or even dying market and thus in a product or service segment that no longer has any future prospects.
  
Serves as a planning aid for the pricing strategy or the switch from a quality strategy to a skimming strategy.