Applications

The better is the enemy of the good and every development is based on the process of destruction. This leads to technologies, products, services, processes and business models being replaced by new, better solutions over time. From a company's point of view, innovation is the success factor for maintaining its own market position in the long term. If new competitive advantages are to be gained, the organization must ensure that it always succeeds in being innovative. The startup matrix provides an overview of a company's portfolio of innovation projects that are ready for marketing. It can be used to set priorities and ensure that resources for marketing innovations are allocated in line with opportunities and that projects with a low probability of success are stopped.